| Synopsis |
'Green For All™' is a green market leadership initiative that showcases your commitment to the environment. In a retailing context where new technology is being constantly introduced we judge that it is critical to create and nurture innovative and versatile platforms for competitive differentiation. |
 |
| Basis For Interest |
| 1. |
Strategic Fit |
congruent with business strategy, resources, scale and reach evergreen platform for business growth and impact |
| 2. |
Synergy |
leverages core competencies and customer relationships, enhances corporate image and is a source for employees pride and motivation
effective means to forge meaningful community connections, rally point for eco & enviro groups |
| 3. |
Dynamic |
Dynamic demonstrated market growth in eco-enviro Products. Market aligned with the core values and vision of Canada |
| 4. |
Market Leadership |
first mover advantages available opportunity to showcase special values and benefits
solid ROI potential |
| 5. |
Feasible |
operations can support development and provide organizers with the skills and connections available, positive regulatory, social and political impact |
| 6. |
Investment |
'Baby Boomers' with disposal income invest in conservation products and services |
| 7. |
Education |
aim message at reducing energy costs and improving the quality of life through conservation and renewal |
™