Clean Air . . . Clean Water . . . Clean Land . . . Clear Minds

" Green For All ® " Licensing

Insurance Industry Category


Insurance Companies are well positioned to lead the Canadian insurance and financial services industry in motivating Canadians to reduce energy consumption, promote sustainable development and conservation and improve the quality of life of our citizens while achieving a positive ROI.

The Official 'Green For All' Insurance Company will provide information on the energy savings for clients who purchase hybrid automobiles that use alternate fuel sources. The savings may be invested in Universal Life Insurance.

The Official 'Green For All' Insurance Company will provide information on the potential energy savings on the purchase of new homes that meet or exceed the federal or provincial government's Home Energy Reduction programs. As well as, encouraging owners of older homes to upgrade their homes by offering reduced insurance premiums for purchasing and installing higher value insulation, solar panels, geo-thermal equipment, energy conservation products such as compact fluorescent lighting and trees and shrubs to reduce green house gases. The saving could be directed toward a SPIA.

The Official 'Green For All' Insurance Company will provide information on potential energy savings for businesses that up grade their building's use of clean, renewable power for its electricity sourcing from wind and low-impact hydro generators that meet or exceed the federal government's Environmental choice program. Purchasing and installing higher value insulation, solar panels, geo-thermal equipment, lighting and water conservation products and recycling programs and the use of alternate fuels in their vehicles such as B20 Bio Fuel.

The Official 'Green For All' Insurance Company Client Services would design 'Green For All' promotional and marketing conservation messages motivating Canadians to purchase environmentally friendly products and services.

Program Synopsis


The Official 'Green For All' Insurance Company is a market leadership initiative that showcases your commitment to healthy and environmentally involved Canadians. In a retailing context where price, quality and assortments are increasingly equal; we judge that it is critical to create and nurture innovative and versatile platforms for competitive differentiation.